A quick note before we begin:
This newsletter will be renamed The Readiness Letter.
Because readiness is what actually decides outcomes — in sport, business, and life.

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A pattern I keep seeing in people who are in great shape:

They don’t see hard workouts as suffering.
They see them as the price.

When you know why you’re doing something, you don’t negotiate with it.
You don’t look for shortcuts.
You don’t ask if there’s an easier way.

You just pay.

Most people do the opposite.

They see training as a chore.
Something that should be easier.

They look at people who are in shape and assume it came naturally.
Better genetics. Better circumstances. Better luck.

That’s the victim mindset — and it’s reinforced everywhere.

We live in a culture that sells outcomes without prices.
Fast results. Easy fixes. Hacks.

Because the boring work doesn’t sell.

But boring work is exactly where the leverage is.

When you reframe effort as a price, something powerful happens:
Emotion stops being a factor.

You don’t need to like the workout.
You don’t need motivation.
You don’t need to feel inspired.

You just think:
“This is what it costs.”

And you pay.

It becomes a transaction.

Your rational mind takes over — and the rational mind sees long term.
Emotion can only see short term.

Long-term thinking is what produces results.
Short-term comfort is what keeps you stuck.

This applies far beyond training.

Business. Sport. Craft.
Any vision that takes years, not weeks.

If the vision is unclear, the price feels too high.
If the vision is blurry, the work feels pointless.

But when the vision is sharp and truly yours.
even the hard, boring work starts to feel like a good deal.

Because you know exactly what you’re paying for.

So pay the price.

—
Paco